airbnb - You were looking. We kept exploring.
Making travel planning feel more personal
Client:
airbnb
Category:
UX/UI Design - Email Marketing
My Role:
CRM Strategy · Email Marketing · UX/UI Design · Copywriting
A newsletter that doesn’t look the same for everyone.
A personalized CRM concept for Airbnb, designed to turn travel intent into action. The campaign re-engages users who have searched for a destination but haven't booked.
This concept explores how dynamic content and personalization can transform a traditional email into a more contextual travel experience, one that evolves around where you’re going, when you’re going, and what might make your trip better.
What I do in this project.
Email experience as a dynamic template adaptable to different user searches and recommendations.
I explored how a newsletter could go beyond static content and become a more dynamic part of the travel experience.
The concept is built around personalization, recommendations and listings adapt to each traveller’s context, making the email feel less like a campaign and more like a personal travel assistant.
From the destination and timing of the trip to the stays and experiences featured, every element is designed to feel relevant to the person receiving it.
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