Matching Tones
Re-engagement Campaign. Reconnecting inactive subscribers with MINA through product discovery.
Client:
Mina Makeup
Category:
Email Marketing - Creative Concept
My Role:
Email Marketing · Strategy · Art Direction · Copywriting
To understand the brand and its needs, I first defined where we were heading together. For this campaign, I identified:
What I do in this project.
With the audience and objectives defined, I developed the strategy and analysis.
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